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UIUX Design

Inktank

Client:
Inktank
Completion Date:
August 3rd, 2021

BRIEF - Explore inspiration for tattoo designs according to preferences like artist and style

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Type - UXUI, iOS & Android

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Explore inspiration for tattoo designs according to preferences like artist and style. Getting a tattoo is an incredibly personal experience. Tattoos reflect elements of their host-humans in a visual form, from whimsical adventure to deep emotional connections. Getting “inked” is a big decision and a multi-billion dollar industry.

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‍Project Overview


The Problem

Both tattoo artists and potential customers need a smart and efficient way to connect to each other. Every individual requirements are different, but the correlation between tattoo styles and customer requirements will overlap and allow a collaboration which will result in the best work for the artists as well as the customer. This App will allow the best collaboration and should be the first port of call for anyone looking to get a new tattoo done.
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The Solution

Geo specific option. Connect with a tattoo artist based on where you are. Design specific option. Allow the customer to search for a tattoo artist based on design styles, using a filter and style tag system. Create a potential medical disclaimer and information on how tattoos effect the skin as well as a brief history of tattoos. We will look to create a very sophisticated design and layout of the App. The app will have a review function. Every artist who registers on the App will be required to submit reviews in order to be competitive on the platform. All reviews will be available to users. Augmented Reality will be a major asset to this app, it will allow users to upload images of tattoos on their skin using the AR camera.

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Discover

User Research

We asked 6 people to complete the study. After analysing the survey, we could see there was a lot of common threads on what users were looking for in a tattoo app. Below are some of the points.
- Most participants were excited in the new app, and had a lot of positive views on it.
- All participants were interested in the social media aspect of tattoos and how it
- would integrate within the app.
- There is a level of individuality that all participants could relate to.
- Most research on tattoos is done either through online sites, or social media.
- Feedback from family and friends is important and appreciated.
- Ability to connect with artists for advice and ideas would be great.
- Price is an issue, but not to all participants.
- Most participants agree on enjoying life and succeeding.
- All participants agree on being 100% sure of their tattoos as they believe in no regrets
- Participants are interested in learning more about the history and culture of tattoos.

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Define

User Personas

Utilising the data from my user interviews I was able to create user personas and user stories. These personas were invaluable in allowing me to give a face and name to the users. Creating these personas allowed me to humanise the user and assisted me in identifying their needs, motivations and frustrations.

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User Flows

Creating user flows from our user personas enabled me to gain a deeper understanding of how the user would move through the app in order to complete a real world task. This allowed me to figure out where the pain points were as well as what worked really well in terms of easy navigations within the app.

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Design

Wireframes

These wireframes were created in order to showcase the user journey and to give a very rough idea of the look and feel of the design. It worked as a simple guide to showcase a very simplistic design to the clients. A design I could build on and test.

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Deliver

High - Fidelity Prototypes

Upon finalising my design drafts, I used a combination of Adobe Illustrator, XD and Sketch to build my high fidelity prototypes to show what the final look of the app will be. These high fid prototypes were exported to Invision to create my interactive clickable prototypes which were sent to a selection of users to test again and gain valuable feedback. I had some great feedback and that led to me fixing and tweaking certain design and user elements to create a working prototype which was built with Invision.

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Conclusion

Deliverable for this project included a range of mock-ups, testing, user personas and user flows as well as other elements of the UX process. With the pressure of deadlines, it was tough to produce both the physical and research side of the deliverables. I need to streamline my process in order to make sure my delivery was on point. I never once missed a deadline, but I did spend some late nights completing elements of UX design.

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