YourKeys is a property service provider that offers an all-in-one solution for property search and management. Our goal is to provide professionals and expats with a seamless experience when searching for a new property, whether for rent or purchase. By partnering with property developers around the world and working with local agents, we can offer a tailored app that is designed specifically for this community, with a focus on simplifying the property search process.
Creating user personas based on research is a great way to understand and empathize with potential users. These personas can be used to guide the design process and ensure that the product meets the needs of the target audience. By designing wireframes and mockups based on the user personas, we can ensure that the design is user-centered and that the product will be intuitive and easy to use for the target audience.
Creating user flows based on the user personas allowed for a clear understanding of how the app should be designed to meet the needs of the users. These user flows were then presented to the stakeholders and management team to ensure everyone was on the same page with regards to the app's functionality and goals. This also allowed for easy presentation of the wireframes, which were designed in tandem with the user flows, to the relevant teams. By keeping the flows simple and intuitive, the management team was able to easily see how the app would work and how it would benefit the end user.
After conducting a thorough analysis of the research data, I began creating wireframes starting with low fidelity and then advancing to mid fidelity. The Android wireframes shown below represent the initial designs that were developed based on the user flows and personas. Through continuous iteration and incorporating feedback from users, I refined the wireframes, making design changes that improved the user experience. The wireframes depicted below were the first iteration, and the final designs underwent further improvements.
The creation of YourKeys' brand and style guidelines involved collaboration between the Product and Marketing teams and myself as the UX/UI designer. Through initial discussions, we identified the need for a brand identity that was both strong and personable, conveying honesty and reliability to users.
To achieve this, we selected a colour palette that reflected the company's ethos and services. We opted for two complementary colours that worked well together, and used them consistently across the icon set and other visual elements. This approach gave the brand a mature and neutral feel, helping it to resonate with a wide range of potential users.
The high-fidelity mock-ups were the culmination of an iterative design process that involved collaboration with stakeholders, management, and the product team. Through this process, we refined the wireframes and user flows until they effectively conveyed the user journey and the company's brand identity.
I personally designed these mock-ups to include additional features that were identified through collaboration and research. We used these mock-ups to create a prototype, which was then tested with users and various departments within the company.
The initial feedback was positive, with users finding the app's flow intuitive and the branding in line with their expectations, particularly among female professionals. We then proceeded to develop a beta app, which we selectively distributed to gather further user feedback.
Working on this project was a challenging yet rewarding experience for me as a UX/UI designer. Collaborating with various departments and designers within the company helped me understand the project's requirements and user expectations better.
As the project progressed, new expectations were added, which required constant communication and collaboration with the team. The fast-paced nature of the project left little room for mistakes, but it suited my work style. However, I faced some challenges in showcasing my ideas more prominently, and communication was a bit problematic, working with different team members in different time zones.
Overall, the project's collaborative nature allowed me to gain valuable insight into the different mindsets and perspectives of my colleagues, which helped me create a better design that aligned with the company's branding and user expectations.